Tsingtao Beer

Revolutionizing the brewing industry with research, innovation and sharing. In the old days, brewing beer was an unpredictable process that often resulted in undrinkable beer due to the phenomenon called ‘beer sickness’. However, in 1883, Emil Chr. Hansen, head of the physiology department of the Carlsberg Research Laboratory, made a ground-breaking discovery that would revolutionize the brewing industry.

Hansen discovered that “bad beer” was not only a result of bacterial infection, as world famous scientist Louis Pasteur had otherwise assumed. Instead, Emil found that a certain amount of wild yeast in the pitching yeast made the ‘beer sickness’ break forth.

From Qingdao to the World. – Tsingtao Brewery Co., Ltd. (hereinafter referred to as “Tsingtao”) was established in 1903 by German and British merchants as Germania-Brauerei Tsingtao Co., Ltd. As one of the earliest breweries in China, Tsingtao is currently the sixth largest brewer in the world.

With more than a century of brewing excellence, we are now the top Asian imported beer brand. We are also a Global Top 500 brand with a strong presence in more than 100 countries.

Break Traditions – At Tsingtao, we bring together a unique formula of bold Chinese craftsmanship, refined German technology, and the most extraordinary selection of ingredients to craft a truly refreshing beer.

Our first award dates back to 1906 at the Munich International Expo. During the course of our journey, we have received multiple international recognitions such as the European Beer Star award in Germany, and the World Beer Championship Gold Award in the U.S. We are also the official sponsor for the upcoming Beijing 2022 Winter Olympic and Paralympic Games.

Tsingtao encourages people to take a fresh perspective and break down social barriers. Whether it be making a new friend at the bar, getting to know someone better at a party, or watching a game with a group of people you don’t know… Sharing a Tsingtao means that you’re making a new friend anywhere you go.

Over the course of 120 years of brewing excellence, it is in our DNA to break traditions and evolve in order to offer our consumers the best beer possible while having fun.