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It’s been 140 years since Heineken® has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of our brand but in the purity of our beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken® family. Cheers!
Heineken® Heritage – How passion, innovation, family dynamics, and a little thing called A-Yeast led the Heineken® family to create the world’s most international premium beer.
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