Japan Olive Oil Prize is an international contest based in Tokyo, Japan that aims at promoting quality extra-virgin olive oils of all origins.

Quality – When it comes to olive oil, we do not compromise and only aim for the best. Our board of jurors comprises some of the most qualified experts in the world, and our educational and promotional activities involve top-notch guests, influencers, and the most prestigious media in the field. We constantly make sure that JOOP is synonymous with excellence and reliability.

Fairness – Our board of jurors from seven different countries guarantees a fair and unbiased evaluation of the participating EVOOs. The oils are selected based on blind tasting procedures in full accordance with EU regulations.

Innovation – At JOOP we always strive for new ideas. The Japanese consumer is known to be extremely sophisticated and demanding when it comes to details and the aesthetics of the product. That inspired us to launch in 2020 the JOOP Design Award: an exclusive contest where the design, from the logo to the packaging of the bottles, is the protagonist.