Judging – July 23, 2023 – Winners Announcement – August 17, 2023

Judging Criteria
 – Quality Score – will be marked out of 100. Quality will be assessed based on how agreeable the spirits is for its target customer and chemical analysis. USR will measure quality by Appearance, Aroma, Body, Taste and Aftertaste.
– Value Score – will be marked out of 100. Value in this context means how well the spirits is priced based on its quality. If you think it offers excellent value, the score should be close to 100 of 100 and if you think it should be priced lower, then the score should be low. The metric to be used here is the retail price vs quality.
– Packaging Score – will be marked out of 100. Packaging in this context is measured by how well you think the spirits will be perceived by the consumer. This includes label, bottle colour, bottle shape and closure. This does not involve boxes, cartons and bags. It is how you think the product will be perceived when placed on spirits shelf amongst thousands of other spirits.