General Information
Winners Announced December 29, 2023
Assignment – Take a moment to reflect on the last time you had a taste of a crisp Doritos Spicy Sweet Chili chip. Magical, huh? Regardless of how you may call it, Doritos Spicy Sweet Chili is truly an iconic flavor. Some might even say…the purple bag is a true underdog in this big chip world. Which is why we are challenging legioners to create content centered around this modern classic. Feel you got what it takes?
Objective – The Doritos team is looking for content that highlights Doritos Spicy Sweet Chili. Submissions are open to animations, videos, memes, or stills…anything goes! We want evergreen content, meaning it can be posted this month or next year. Clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
Content Should
– Tie into the flavor and its attributes
– Incorporate our packaging and colors
– Be disruptive – what’s going to catch the user’s eye beyond just the flavor?
Cash Prizes
1st – $4,000.00
2nd – $3,500.00
3rd – $3,000.00
4th – $2,500.00
5th – $1,500.00
Runner-Up (5) – $200.00
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