General Information
Winners Announced – July 13, 2023
Say goodbye to boring ol’ condiments and hello to Doritos Tangy Ketchup and Doritos Hot Mustard!
Assignment – This summer, Doritos is bringing two new flavors to stores near you for a limited time only. Say goodbye to boring ol’ condiments and hello to Doritos Tangy Ketchup and Doritos Hot Mustard. Whether you are crushing them onto your favorite food or eating them straight from the bag, these bold new flavors are sure to take any summer cookout to the next level.
We are looking for submissions that showcase Doritos Tangy Ketchup and Hot Mustard in action. Think you got what it takes? Create some kicking content showcasing our two new summer flavors for a chance to win some $$$.
Objective – The Doritos team is looking for content that showcases the diverseness of Tangy Ketchup and Hot Mustard. We want you to think outside the box while keeping cooking and summer in mind throughout your creative process. Think bright, bold and be sure to incorporate our packaging. These can be videos, animations, or static images, but ultimately, we want them to scream summer.
Content Should
– Tie into the new flavors and their attributes
– Incorporate our packaging and colors
– Be disruptive – what’s going to catch the user’s eye beyond just the flavor?
Deliverable(s) – Create stills or videos that follow the below guidelines. Files can’t exceed 100 MB.
– If producing stills: Images must be submitted as .jpg, .png. or GIF.
– If producing videos: Must be submitted as .mp4.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16.
Creative expectations – Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.
Max submissions – No more than three (3)
Cash Prizes
1st – $3,000.00
2nd – $2,000.00
3rd – $1,500.00
4th – $750.00
5th – $500.00
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