2023 Doritos Legion of Creators – Doritos® In the Wild Challenge

Entry Deadline: June 29, 2023
Categories: MISC Competitions
2022 Doritos Legion of Creators - Doritos® In the Wild Challenge

General Information

Winners Announced – July 13, 2023

We all know you can enjoy Doritos anywhere, but now it’s time to show them off in a whole new way.

Assignment – We all know you can enjoy Doritos anywhere, but now it’s time to show them off in a whole new way. We are calling all Legioners to head out into the wild and show us how Doritos can add some excitement to any outdoor adventure. Whether you are climbing a mountain, exploring the city or simply hanging out in your backyard, we want to see you chomping on those crunchy triangles.

So, grab your favorite Doritos Bag and get ready to show us what you’ve got. If we like what we see, you just might get some $$$.

Objective – The Doritos team is looking for content that incorporates Doritos out in the wild. Maybe you are using them as a trail snack, a makeshift frisbee, or even using the bag as a waterproof container. Get creative and show us how Doritos can add some excitement to your outdoor adventure. Submissions can be photos or videos, so long as Doritos is involved, we’re happy. We want clear branding (if a bag is in the shot, make sure the logo is not cut off) and oh, no claims about the product.

Deliverable(s) – Create stills or videos that follow the below guidelines. Files can’t exceed 100 MB.
– If producing stills: Images must be submitted as .jpg, .png. or GIF.
– If producing videos: Must be submitted as .mp4.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16.

Creative expectations – Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.

Max submissions – No more than three (3)

Prizes / Awards / Medals / Ribbons

Cash Prizes
1st – $3,000.00
2nd – $2,000.00
3rd – $1,500.00
4th – $750.00
5th – $500.00