General Information
Winners Announced – August 4, 2023
It’s time to unleash your inner creativity and give us something you have been wanting to create for Doritos for a while.
Assignment – Legioners, we are giving you the green light to create whatever your heart desires – we are talking memes, photography,art masterpieces, anything and everything! We want to see fun, entertaining, and engaging content. Make us laugh, make us cry, make us feel something!
And as always, if we like what we see you might just win some $$$.
Objective – The Doritos team is looking for content that shows off our product in a bold and entertaining way. Think about what stops your own thumb when you’re scrolling on social media and apply that to what you create. We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
Deliverable(s): Create stills or videos that follow the below guidelines. Files can’t exceed 100 MB.
– If producing stills: Images must be submitted as .jpg, .png. or GIF.
– If producing videos: Must be submitted as .mp4.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16.
Creative expectations: Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.
Max submissions: No more than three (3)
Cash Prizes
1st – $3,000.00
2nd – $2,500.00
3rd – $1,250.00
4th – $750.00
5th – $500.00
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