2023 Doritos Legion of Creators – Doritos® After Dark Challenge

Entry Deadline: July 27, 2023
Categories: MISC Competitions
2023 Doritos Legion of Creators - Doritos® After Dark Challenge

General Information

Winners Announced – August 4, 2023

Ah the late-night snack… spontaneous, unapologetic and something about it just hits different.

Assignment – We are on the lookout for the next big late-night craze, so we are calling all night owls to show us their best and favorite late night snack using Doritos! Whether you have a favorite snack that you love to whip up or a crazy food concoction that we will regret knowing about, we want to see them all.

Are you feeling inspired yet? Send us your best snack in a video and it might just become the next best late-night sensation. And don’t forget if we like what we see you can win some $$$.

Objective – The Doritos team is on the lookout for the best late-night snacks you can come up with. From Savory to Sweet, we want to see how you use Doritos when the sun goes down and the snacks come out. Think about how to make your submission(s) feel like a late-night occasion (think set-up and vibe). We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
Be sure to:
– Do not show other brands on camera when creating your video – keep Doritos as the focus of the snack.  –   – Avoid using copyrighted music and sounds.

Deliverable(s) – Create stills or videos that follow the below guidelines. Files can’t exceed 100 MB.
– If producing stills: Images must be submitted as .jpg, .png. or GIF.
– If producing videos: Must be submitted as .mp4.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16.

Creative expectations – Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.

Max submissions – No more than three (3)

Prizes / Awards / Medals / Ribbons

Cash Prizes
1st – $3,000.00
2nd – $2,500.00
3rd – $1,250.00
4th – $750.00
5th – $500.00

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