2023 Doritos® Fake Flavor Challenge

Entry Deadline: December 30, 2023
2023 Doritos® Fake Flavor Challenge

General Information

Winners Announced January 19, 2024

What did you have for dinner last night? Now imagine that in a Doritos bag…crazy right.

Assignment – What did you have for dinner last night? Now imagine that in a Doritos bag…crazy right.

Legioners we are on the lookout for the best and craziest Doritos fake flavors you can think of. But here is the catch…we are looking for fake flavors that are eye catching, strikes a nerve, or causes people to do a double take. Feel you got what it takes?

Objective – The Doritos team is on the lookout for fake flavors that are sure to raise an eyebrow or two on social. Think of ways to push the boundaries while keeping it PG. If you won’t show it to your mom, then it’s best to keep it in the drafts. We want evergreen content, meaning it can be posted today or next year. We are looking for clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.

Things to consider:
– We encourage flavors based on actual dishes and ingredients. If you cannot eat it, it’s best not to use it.
– Tie the creative into the flavor and its attributes.
– Be disruptive – what’s going to catch the user’s eye beyond just the flavor?

Prizes / Awards / Medals / Ribbons

Cash Prizes
1st – $4,000.00
2nd – $3,500.00
3rd – $3,000.00
4th – $2,500.00
5th – $1,500.00
Runner-Up (5) – $200.00

Beautiful Blue Table Setting

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