Objective – Plain and simple, we don’t want players to be a walking Doritos billboard. Rather, the in-game Calling Card design should incorporate brand cues like triangles, core colors, and other brand associations that can be found in the challenge attachments. Ultimately, the Calling Card design should be attention-grabbing and reinforce Doritos as an innovative brand in the gaming world. Content should be:
• Evergreen – winning concept may inspire live in-game Calling Card
• Disruptive – catch the user’s eye and make them think, “Whoa, Doritos is in Call of Duty?”
• Less Ad-Forward – don’t scream BUY DORITOS, just hint at the brand
Must avoid overt branding (like the full Doritos logo), logos/intellectual property of other brands/third parties, photography, specific vehicles, specific people, military insignias, words, excessive numbers, weapons, violent imagery, animals, and must comply with the terms in the Program Rules and Legion of the Creators Official Rules – For All Assignments and Awards.

Deliverables – One static Call of Duty Calling Card design (front only)
Must match these specs: 512×128 .png (must later send as 2048×512 PSD layered file if selected as the one winner). Any submissions that aren’t .png will be invalid.

Max submissions – No more than three (3)