2021 Doritos Legion of Creators – Doritos® Tik To The Tok Challenge

Winners Announced – September 30, 2021

Assignment – We have a TikTok! The problem is we need tiks that tok…or is it toks that tik? We need you, our beautiful Legioners, to create the greatest TikTok of all time using Doritos®. Or the greatest Doritos® TikTok of all time. Or both! So, get out there and create Doritos® flavored greatness for the chance to win some $$$.

Objective – We’re looking for finger stopping videos that are on trend and engaging. We’re talking the next Nyan Cat or Charlie bit my finger. Answer us this, how can we make Doritos TikTok famous?

Content should mold to the look & feel of the TikTok platform and bring our brand image to life in a bold & humorous way. Featuring bag or product somewhere in the video is a must. Oh, and be wrapped up in under a minute.

Deliverables
Videos that can live on TikTok
 – Videos must be submitted as MP4 files
 – Maximum file size is 100MB

Must match platform specs: 9:16

Audio must be picked from the public TikTok library or your own unique audio

Creative expectations: Creative should reflect the guidelines laid out in the Legion Handbook. (i.e., make sure colors, fonts, and brand tone match).  

Max submissions – No more than three (3)