Established in 1990, Harvest Challenge is the only wine-judging event in North America that is based on Terroir. Judges taste wines with other wines of the same appellation. Thus, with cross-regional competition removed, the inherent quality of wines can be seen without the influences that sometimes eclipse even a wine of very high quality. Harvest Challenge recognizes wine entries that best exemplify the terroir of their respective viticultural areas, and acknowledges its influence on wine quality. A medal in this wine competition not only gives your wine prestige and selling power, it adds talking points in your retail room. A win in Harvest Challenge can put your wine into a whole new sales category.