Contestants have to post a baking video, up to one minute long, with the contestant speaking, a clearly written recipe, and the final product on the his/her Instagram feed. Make sure to tag @kosherdotcom and hashtag #shibolimcontest on the post.

First-place winners must be available in the tristate area in order to film with Naomi Nachman.

Challahs will be judged by final product quality, clarity of recipe, and personal presentation. Judges will include talent and staff from Kosher.com.