The purpose of the competition is to inform honey-growers, honey producers, beekeepers, processors, and retailers, who distribute their standardized products legally, to preserve and to ameliorate the quality of their branded product by promoting high-quality honey products in every aspect of the spectrum of its use and consumption.

All branded (not bulk) honeys available in retail stores are eligible to participate for the supreme honey award (London Honey Awards).

The products to be evaluated must be in the appropriate condition for tasting and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public.

The contest’s organisational committee may request physical and chemical tests in cooperation with recognised laboratories, in order to verify that the products technically sound.