Contest News
Delivered to your inbox
By Clicking “Sign Me Up”, you confirm you have read, understand and agree to our Privacy Policy
Before we made the spirits, we made a decision.
For us, it was a simple one—take no shortcuts. That meant using honest ingredients grown across the region, supporting the natural and agricultural resources of West Michigan. It meant crafting every batch from start to finish. And it meant taking a road that many seem to avoid. From that point forward, we’ve been on a journey to develop spirits worthy of people’s admiration.
The result is an uncompromised lineup of spirits. Proudly served in the neighborhood we call home. We don’t source spirits, we source ingredients—the way it was meant to be done.
Kyle and Jon met over a shared commitment for the neighborhood they both call home and discovered a shared passion for fine spirits. In fact, it was over a bottle of Irish whisky that the idea for Long Road was hatched, and it was just 18 months and a few bottles of whisky later that they opened the doors to the first distillery in the history of Grand Rapids. Their mission: create world-class spirits from Michigan-grown ingredients without cutting corners. Thanks to the talented team at Long Road, and a long list of dedicated partners, Long Road continues to live out that mission day in and day out.
We are passionate about supporting them. Come along, we are sharing amazing stories & images that will inspire and entertain you.