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Entry Deadline:
Judging – March – 22, 2027- Winners Announced – April 22, 2027
The London Beer Competition looks to recognize, reward, and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list – and then vitally stay there – it needs to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.
Please send (6 cans/ bottles of your Beer if the sample size is less than or equal to 500 ml; and 3 cans/ bottles of your Beer for a sample size above 500 ml) to Sensible Wine Services (SWS).
London Beer Competition will be decided based on the following judging formula
Q (Quality Score) + Value Score (V) + Package Score (P) = London Beer Competition Score.
A separate weighted score is given for each of the three parts of the judging process, with Quality receiving twice the weight.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
Categories
Double Gold: 96–100 points – Exceptional beers that stand out across all judging criteria.
Gold: 90–95 points – Excellent beers with strong quality, value, and packaging.
Silver: 85–89 points – Very good beers with solid quality and commercial appeal.
Bronze: 80–84 points – Good quality beers that meet key standards and show market potential.
St Mary’s London
Wyndham Place
London W1H 1PQ
United Kingdom
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