Judging – July 6, 2026

The gatekeepers of American beverage buying are ready to taste and score your brand – and they’re ready to discover their next must-have addition for their shelves.

The PR%F Awards Original Spirits, Wine & Beverage Competition showcasing the best as judged by real beverage buyers with the power to add your product to their shelves. We have more than 300 categories including Spirits, Wines, Non-Alcoholic Beverages (Alcohol-Free), frozen spirited concoctions, garnish, spirited garnish and bar gadgets.