St Mary’s London
Wyndham Place
London W1H 1PQ
United Kingdom
General Information
Judging – March 24-25, 2026 – Winners Announced – April 22, 2026
The London Spirits Competition looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker.
For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.
Quality and Value scores are given with blind tasting. Judges will see the packaging bottles once the quality and value scores are entered for the products during each flights.
Entry Fees
Per Entry Fee – £110 Super Early Bird – Now to Aug 31, 2025
Per Entry Fee – £140 Early Bird – Sep 1 to Nov 30, 2025
Per Entry Fee – £180 Regular – Dec 1 to Feb 28, 2026
Quantity Discount Available
3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount
Please send your samples (2 bottles per entry) to the warehouse address mentioned on the submission labels.
Goods receiving time: Monday – Friday 9.00 am – 5.00 pm.
Spirits that arrive after the deadline date will not be accepted and refunds will not be issued.
London Spirits Competition will be decided based on the following judging formula
Q (Quality Score) + Value Score (V) + Package Score (P) = London Spirits Competition Score.
A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight. The scores will be calculated with other judges for the same product on the team to give a final score from which individual prizes will be awarded.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
Categories
Gold: to receive a Gold medal, you need to score 95-100.
Silver: to receive a Silver medal, you need to score between 90-94.
Bronze: to receive a Bronze medal, you need to score between 85-89.
No Medal: 80–84 – Acceptable and Simple. Wines in this range are palatable and straightforward but lack the depth and complexity to stand out in competitive markets.
No Medal: 75–79 – Palatable but Lacks Character. Wines that are drinkable but fail to deliver the balance, typicity, or structure needed to merit a medal.
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