Entry Deadline:
Judging – March – 18, 2024 – Winners Announced – April 10, 2024
The London Beer Competition looks to recognize, reward, and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London Beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.
Please send your Beer samples (4 bottles per entry) to the warehouse address mentioned on the shipping Labels.
Goods receiving time – Monday – Friday 9.00 am – 5.00 pm.
The beer that arrives after the deadline date will not be accepted and refunds will not be issued.
Per Entry Fee – £70 Super Early Bird (Now to Sep 30, 2023)
Per Entry Fee – £90 – Early Bird (Oct 1 to Dec 20, 2023)
Per Entry Fee – £120 – Regular (Dec 21, 2023 to February 22, 2024)
Quantity Offer
4 to 9 entries – 10% discount
10 to 14 entries – 15% discount
15 or more entries – 20% discount
London Beer Competition will be decided based on the following judging formula
Q (Quality Score) + Value Score (V) + Package Score (P) = London Beer Competition Score.
A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight. The scores will be calculated with other judges for the same product on the team to give a final score from which individual prizes will be awarded.
Quality Score: will be marked out of 100
Value Score: will be marked out of 100
Package Score: will be marked out of 100
Categories
Gold: to receive a Gold medal, you need to score 90 or over.
Silver: to receive a Silver medal, you need to score between 76-89.
Bronze: to receive a Bronze medal, you need to score between 65-75.
Special Awards
Beer Of The Year
Brewery Of The Year
Best Beer By Country
Best Beer By Quality
Best Beer By Value
Best Beer By Packaging
St Mary’s London
Wyndham Place
London W1H 1PQ
United Kingdom
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