2024 Doritos® Short-Format Video Challenge

Entry Deadline: 

November 24, 2024
Categories:
MISC Competitions
2024 Doritos® Short-Format Video Challenge

General Information

Winners Announced December 13, 2024

Sometimes, all it takes is a phone and a perfect moment to make it big on TikTok. But we believe all you really need is a Doritos.

Assignment – Sometimes, all it takes is a phone and a perfect moment to make it big on TikTok. But we believe all you really need is a Doritos chip and a vision! We’re throwing down the gauntlet: create the greatest short-format video content using Doritos for a chance to win big.

Objective – The Doritos team is looking for short-format video content meant to live on TikTok. It is up to you on where to take this challenge but try to think of new ways to incorporate our product. Think of creating a Doritos skit, something you would see from a famous TikToker, or creating a funny Doritos animation. All we ask is to avoid any recipe content and make your final submission witty and humorous!

Here’s what we’re looking for:
Engaging and Eye-Catching: Create content that stops the scroll—what grabs your attention?
Evergreen: Make it something that could be shared today or next month.
Product-Centric: Let Doritos take the spotlight as the hero.
Bold and Relevant: We want submissions that scream relevant and match Doritos brand tone.
Humorous: We want to see how funny you are! Make us laugh, be weird, get chaotic!

We want clear branding (if a bag is in the shot, make sure the logo is not cut off), appetite appeal, Doritos awesomeness, and oh, no claims about the product.

Prizes / Awards / Medals / Ribbons

Cash Prizes
1st – $1,500.00
2nd – $1,000.00
3rd – $750.00
4th – $500.00
5th – $250.00

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