Winners Announced – August 31, 2023
We’re challenging you to lean into the Doritos Sweet & Tangy BBQ flavor attributes and packaging design for a chance to win $$$.
Assignment – Saddle up and head into the wild world of Doritos Sweet & Tangy BBQ. A bold twist to a classic this good deserves even bigger praise, this is where you come in.
Objective – The Doritos team is looking for content that highlights Doritos Sweet & Tangy BBQ. Think of ways to capture its flavor profile and packaging into the final creative. There’s no limit to the direction you can take this challenge. As long as it is big and bold we are happy. We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
– Tie into our newest flavor and its attributes
– Incorporate packaging and colors
– Disruptive – what’s going to catch the user’s eye beyond just the flavor?
1st – $3,000.00
2nd – $2,500.00
3rd – $1,250.00
4th – $750.00
5th – $500.00