General Information
Assignment – Have you ever wanted to eat miniature Doritos straight from a canister? Oddly specific…but we have the product just for you! Doritos Minis are packing the same bold flavor you love, now smaller and on-the-go! To celebrate, we are challenging Legioners to create content centered around Doritos Minis.
Objective – The Doritos team is looking for content centered around Doritos Minis. We’d love the content to lean into the small nature of the chip. Submissions are open to both stills and videos. We want evergreen content, meaning it can be posted tomorrow or next month. Clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
Key Messaging & Watchouts
1. The product should always be written as “Frito-Lay Minis.” Or Doritos Minis. Doritos Minis is singular, not plural.
2. Must pour into hand and not stick hand into canister! (This is a BIG watch out, make sure no hands are ever in the can)
3. Frito-Lay Minis are an always on-the-go snack that can easily be brought with you everywhere you go!
Cash Prizes
1st – $3,000.00
2nd – $2,500.00
3rd – $1,250.00
4th – $750.00
5th – $500.00
By Clicking “Sign Me Up”, you confirm you have read, understand and agree to our Privacy Policy.