Winners Announced: September 29, 2023
Legioners, we are challenging you to create your best content centered around three major holidays: Halloween, Thanksgiving, or Christmas.
Assignment – It’s time to bring out your best tricks and treats, take the turkey out the freezer, and hang up those stockings- our MEGA holiday challenge is here! Legioners, we are challenging you to create your best content centered around three major holidays: Halloween, Thanksgiving, or Christmas. Let the spirit of the holidays take you, all we ask is you incorporate Doritos into your big idea.
Objective – The Doritos team is looking for content that individually highlights three major upcoming holidays: Halloween, Thanksgiving, or Christmas. Think of ways to push the boundaries on what is considered traditional holiday content and apply that to your submission. Your submissions can highlight any of the above holidays, and content can range from a humorous holiday post to a recipe. Content will live on social media, be sure to create something that will be eye-catching and will make people want to stop scrolling. We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
1. Stills or videos that can live on Facebook, Instagram, or TikTok.
– Images must be submitted as .jpg, .png., or GIF, videos must be submitted as .mp4, and files can’t exceed 100 MB.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:1
2. Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.
1st – $3,000.00
2nd – $2,500.00
3rd – $1,250.00
4th – $750.00
5th – $500.00