2023 Doritos® Flavor Rivalry Challenge

Winners Announced December 29, 2023

Assignment – What’s more iconic than Doritos Nacho Cheese and Doritos Cool Ranch? We’ll answer this for you, absolutely nothing. In fact, some might say one beats the other. Which Flavor? That’s for you to decide. Legioners, the flavor rivalry has begun, and we are challenging you to create content centered around these two iconic flavors battling it out for the top spot.

Objective – The Doritos team is looking for content that highlights Doritos Nacho Cheese and Doritos Cool Ranch. Ideally, we want the content to be centered around these two fan-favorites competing with each other. We want you to think outside the box while keeping both flavors in mind throughout your creative process. Think bright, bold and be sure to incorporate our packaging. These can be videos, animations, or static images, but ultimately, we want them to be eye-catching and relevant. We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.

Deliverables
1. Stills or videos that can live on Facebook, Instagram, or TikTok.
– Images must be submitted as .jpg, .png., or GIF, videos must be submitted as .mp4, and files can’t exceed 100 MB.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16
2. Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.