St Mary’s London
Wyndham Place
London W1H 1PQ
United Kingdom
General Information
Judging – March 21, 2022
Winners Announced – April 5, 2022
The London Beer Competition looks to recognize, reward and help promote beer brands that have successfully been created to identify with and target a specific beer drinker. For any beer brand to earn its place on a retailer’s shelf or a restaurant’s beer list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
That is why the London beer Competition is different. It will single out and shine the spotlight on those beer brands that consumers really want to buy and have a clear market value for trade buyers.
A competition that will judge Beer in three key areas:
1. Their quality.
2. Their value for money.
3. What they look like.
To be an award winner you will need to have a top quality beer, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.
Entry Fees
Per Entry Fee – £85 (Now thru December 10, 2021)
Per Entry Fee – £100 (December 11, 2021 thru February 28, 2022)
Quantity Discounts
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount
Please send your beer samples ((4 bottles per entry, each of 375 ml) to warehouse address mentioned on shipping label before March 4, 2022.
CATEGORIES
Gold: to receive a Gold medal, you need to score 90 or over.
Silver: to receive a Silver medal, you need to score between 76-89.
Bronze: to receive a Bronze medal, you need to score between 65-75.
SPECIAL AWARDS
The minimum qualification for the special award is 90 points. The category that has no product that achieved 90 points will not be considered.
Beer Of The Year
Brewery Of The Year
Best Beer By Country
Best Beer By Quality
Best Beer By Value
Best Beer By Packaging
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