General Information
Winners Announced – December 30, 2022
It’s time to celebrate everyone’s favorite brand mascot, Sparky, the lil’ red fire guy that represents Flamin’ Hot ®.
Assignment – It’s time to celebrate everyone’s favorite brand mascot, Sparky. You know the lil’ red fire guy that represents Flamin’ Hot ®. We think it’s his time to shine, and what better time to celebrate him being Flamin’ Hot when it’s freezing cold outside?
We’re looking for submissions that use Sparky to celebrate and showcase Doritos Flamin’ Hot chip flavors, such as Flamin’ Hot Nacho, Flamin’ Hot Limon or Flamin’ Hot Cool Ranch ®. If yours catches fire, you just might win some $$$.
Objective – Really what the Doritos team is looking for are ways to visually celebrate Sparky and our Doritos Flamin’ Hot offerings with fun and engaging designs. They should be Doritos inspired and not reference or imitate any designs. Content must feature Sparky and at least one Flamin’ Hot Doritos chip product.
Submissions will be invalidated if they contain any intellectual property that images Doritos does not have rights to, such as visible third-party logos, copyrighted designs (think Fender Stratocaster, or Nike Jordans), images or music that requires licensing etc. or intellectual property, music rights, etc. If your item is selected, we may ask for more information to help us understand the inspiration for the design.
Deliverable(s)
1. Create Deliverable(s): Stills or animations that can live on Facebook, Twitter or Instagram. Images must be submitted as .jpg or .png. Videos must be submitted as MP4. Files can’t exceed 100 MB.
2. Must match platform specs: Instagram/Facebook/Twitter – 1:1 or 4:5
3. Follow Creative expectations: Content should match the guidelines laid out in the Legion Handbook. (i.e., make sure colors, fonts and brand tone match), where you can also find the latest bag images. Use the link to the Sparky render in the attachments for your submission.
4. Go to LegionOfCreators.com to submit! No more than three (3) submissions.
Deliverable(s): Create stills or videos that follow the below guidelines. Files can’t exceed 100 MB.
– If producing stills: Images must be submitted as .jpg, .png. or GIF.
– If producing videos: Must be submitted as .mp4.
– Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16.
Creative expectations: Content should match the guidelines laid out in the Handbook. (i.e., make sure colors, fonts, and brand tone match). For this submission, please use the colors on the bag and branding to guide you.
Max submissions: No more than three (3)
Cash Prizes
1st – $3,000.00
2nd – $2,000.00
3rd – $1,500.00
4th – $750.00
5th – $500.00
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