2021 London Spirits Competition

Entry Deadline: February 20, 2021

Contact Information

Venue / Location

London, England

General Information

The London Spirits Competition looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

Entry Fees

£95 Super Early Bird – Now till Sept 30, 2020<br> <br> £125 Early Bird – Oct 01 – Nov 30, 2020<br> <br> £170 Regular – Dec 01 – Feb 20, 2021

Shipping Address / Drop Off Location

Shipping Address and number of Bottles Per Entry Please send your spirits samples (2 bottles per entry) to warehouse address mentioned on shipping label before 26 Feb 2021. Goods receiving time: Monday – Friday 9.00am – 5.00pm. Spirits that arrives after the deadline date will not be accepted and refunds will not be issued.

Prizes / Awards / Medals / Ribbons

London Spirits Competition will be decided based on the following judging formula Q (Quality Score) Value Score (V) Package Score (P) = London Spirits Competition Score. A separate weighted score will be given for each of the three parts of the judging process (Quality gets twice the weight. The scores will be calculated with other judges for the same product on the team to give a final score from which individual prizes will be awarded. Quality Score: will be marked out of 100 Value Score: will be marked out of 100 Package Score: will be marked out of 100 AWARDS Gold: to receive a Gold medal, you need to score 90 or over. Silver: to receive a Silver medal, you need to score between 76-89. Bronze: to receive a Bronze medal, you need to score between 65-75. SPECIAL AWARDS The minimum qualification for the special award is 90 points. The category that has no product that achieved 90 points will not be considered. Spirit Of The Year Vodka Of The Year Rum Of The Year Tequila Of The Year Gin Of The Year Whisky Of The Year Distillery Of The Year Best Spirit By Country Best Spirit By Quality Best Spirit By Value Best Spirit By Packaging

2021 London Spirits Competition

Archive / Past Contests

Contest News

delivered to your inbox