Winners Announced – September 30, 2021
Assignment – Some people refer to it as the purple bag, but we know it as our beloved Spicy Sweet Chili flavor. The thing is, we need your help showing this love on the gram or TikyToky. What are some ways we can highlight the deliciousness of this flavor? The heat. The sweet. All packed into a powerful crunch that spreads a dynamic flavor across the tastebuds. Now how can we transform this taste to the mobile screen? If you can get our stomachs rumbling, then there might be some $$$ in return.
Objective – Really what the Doritos® team is looking for is creative content that highlights our Spicy Sweet Chili in a visually appealing way.
Content should be: Ingrained with a strong appetite appeal. Evergreen, meaning it could be shared tomorrow or next month. Disruptive – what’s going to catch the user’s eye beyond just the flavor? Product-centric where Doritos® is the hero.
We want clear branding (if a bag is in the shot, make sure the logo is not cut off), Doritos awesomeness, and oh, no claims about the product.
Deliverables – Deliverable(s): Stills or videos that can live on Facebook, Instagram and TikTok.
Images must be submitted as .jpg, .png, or GIF, videos must be submitted as .mp4, and files can’t exceed 100 MB.
Must match one of these platform specs: Instagram/Facebook – 1:1 or 4:5 | TikTok – 9:16
Creative expectations: Content should match the guidelines laid out in the Legion Handbook. (i.e., make sure colors, fonts and brand tone match), where you can also find the latest bag images.
Max submissions – No more than three (3)
1st – $3,000.00
2nd – $2,500.00
3rd – $1,000.00
4th – $750.00
5th – $500.00