General Information
Winners Announced – December 10, 2021
Assignment – Picture this, you and the one you love snuggled up by the fire. They’re in their signature Doritos® onesie, wrapped in a Doritos® Nacho Cheese blanket, sipping from a Cool Ranch inspired mug – they look stunning. Well…you can make this dream a reality. Legioners, we need your help designing some holiday looks ready for the runway – think you got what it takes?
Objective – What the Doritos® team is looking for is holiday inspired merch, these will not be put into production, so think outside the bag. You should be asking yourself what does a Doritos® holiday tree look like, or how would a Cool Ranch scented Yule Log smell? Be bold and think big so we can take the holidays to Another Level®!
Content should be: Engaging without seeming desperate. Timely, meaning it should immediately key in an audience member into the season. Bold – we’re talking Doritos®-bags-kickflipping-a-skateboard bold. Product-centric where Doritos® is the hero.
We want clear branding (if a bag is in the shot, make sure the logo is not cut off), appetite appeal, Doritos® awesomeness, and oh, no claims about the product.
Submissions will be invalidated if they contain any third party brands, including brand labels that are not owned by Frito Lay. In other words, your designs should only include Doritos® branding.
Deliverables – Stills or videos that can live on Facebook, Instagram and TikTok. Images must be submitted as .jpg or .png, videos must be submitted as .mp4, and file size must not exceed 100 MB.
Must match platform specs: Instagram/Facebook – 4:5 | TikTok – 9:16
Creative expectations: Content should match the guidelines laid out in the Legion Handbook. (i.e., make sure colors, fonts and brand tone match).
Max submissions – No more than three (3)
1st – $3,000.00/Cash
2nd – $2,500.00/Cash
3rd – $1,250.00/Cash
4th – $750.00/Cash
5th – $500.00/Cash
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