In June 2021, The Spirits Business hosts The Cocktail & Signature Serve Masters competition in a drive to find and reward the finest Signature Serves designed by brands on the world stage. Chaired by The Spirits Business and assessed by a panel of leading spirits specialists, entries will be judged in a blind tasting, to discover the Cocktail & Signature Serve Masters of 2021.

Expert mixologists and bartenders will follow the submitted cocktail recipe, using the ingredients and measurements provided, to present entries to the judging panel. Judges will assess the Cocktail & Signature Serve recipes and ingredients entered into each category.

– To enter The Cocktail Masters 2021, you must be one of the following: a brand owner, a producer, a distributor/importer or a retailer
– If you are not the brand owner, you must have written permission to enter the Masters Series
– Awards will be given at the discretion of the judges
– The chairman’s decision is final
– Medal winners will receive an official results email at the beginning of the month of results publication.